Two Data Stories
One Leader
in Storage
Two Data Stories One Leader
2012
Pure Storage
First software-driven all-Flash, stateless storage array
Modular design, Purity & Pure1 set the foundation for a stateless, software centric design that would lead to Evergreen
- Modular, upgradeable, stateless design
- Advanced data services & data reduction
Non-disruptively upgradeable from the beginning
Legacy Storage
Meet the 'New' Storage (Same as the old storage)
Dell releases Compellent and Equallogic based on acquired legacy architecture
2013
Pure Storage
First data-in-place, non-disruptive generational upgrade
Upgraded from FA-320 to next-generation FA-420 with zero downtime and zero data migration, with no repurchased capacity.
- 2x performance and capacity
- No need to re-buy flash
- Data stays in place
Modernize without downtime
Legacy Storage
Same old story
EMC was pushing the newly acquired XtremIO and legacy VNX platform. Customers needed to repurchase capacity, move applications, new best practices, new management interfaces
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More Hardware
2014
Pure Storage
First included controller upgrade program
Forerunner to Evergeen Storage™, non-disruptive controller upgrades
- Included as a no-cost upgrade
- In place. No disruption
- No re-buy of flash media
Finally, a platform that gets better with age!
Legacy Storage
Same old story
XtremIO block size change required a data disruptive migration
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More Hardware
2015
Evergreen Storage: First ownership model that eliminates storage re-buys
Included controller upgrades
Scheduled and anytime trade-ins
2016
Pure Storage
Right-Size Guarantee™
First data reduction & effective capacity guarantee
- First flash trade-in program for capacity consolidation
- First data reduction & effective capacity guarantee
More capacity and performance; less hardware
Legacy Storage
Same old story
Dell acquires EMC, producing a complex portfolio with overlap and no integrated roadmap
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
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2017
Pure Storage
FlashArray//X: First all-NVMe array
Better performance, improved protection, more data mobility
- ActiveCluster™: synchronous replication with no additional cost
- Pure1 Meta®: storage automation & proactive support
- Purity CloudSnap™: native integration for AWS
Data protection made easy without compromise
Legacy Storage
Same old story
Disruptive software upgrade, forced downtime
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More Hardware
2018
Pure as-a-Service™
First SLA-based on-premises STaaS subscription model
First enterprise-ready STaaS model in the cloud
2019
Pure Storage
Pure FlashArray//C
Enabling the all-flash data center
- First all-flash array optimized for QLC
- 1PB in 3U
- Flash performance at disk economics
- 6 9s of availability
All-flash for EVERYONE
Legacy Storage
Same old story
More migrations
- Forklift Upgrade
- Maintenance Overspend
- Storage Re-Buy
- Don't worry, this time is gonna be different
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2020
Pure Storage
Unified block and file
The capabilities required for critical and operational workloads
- First and largest enterpise grade QLC SSD
- Native SMB and NFS Protocols
- Continuous replication across any distance
Legacy Storage
Same old story
Dell needs multiple products and added complexity to achieve what Pure can do in a single platform.
- Forklift Upgrade
- Maintenance Overspend
- Storage Re-Buy
- Don't worry, this time is gonna be different
More Hardware
Future
Future of FlashArray™
A storage foundation purposely architected for your future
purestorage.com/rethink